Users will soon have a fresh option that allows them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This move comes as the service revealed that it now features over 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the next few weeks before a widespread launch. This shift coincides with a rise in AI content, fueled by new video-generation tools.
AI Proliferation Online
Recent reports that nearly a tenth of the quickest rising video streams on a competing service primarily display content made by AI. A significant portion of this content is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers like content made with AI tools, including digital art to science explainers, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” stated a platform representative.
AI on the Platform
TikTok shared that there are presently 1.3 billion videos on its network tagged as AI-generated. Collectively, over 100 m pieces of content are submitted to the service daily, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the volume of AI content they watch by using the topic control option in the app and picking the AI content topic. Additional categories that can already be modified under the filter encompass current affairs, style, beauty, and dance.
AI Disclosure Rules
The platform’s rules require creators to tag “realistic” artificially created content, and it prohibits malicious AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the app will henceforth add an “AI-made” label to content produced via its own AI tools, or identified by an collaborative effort for identifying artificial media. This step is designed to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m AI literacy fund for specialists and organizations to develop educational content about using AI responsibly. This initiative will benefit educational bodies dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has justified its moderation strategy, amid discussion over proposals to cut jobs for hundreds of safety staff in Britain. TikTok is set to cut 439 jobs in its trust and safety department in its British office, with worker representatives and internet security professionals voicing alarm that humans are being replaced by AI moderation.
A company official clarified that people-led review would still have a role, but automated tools can shield workers by removing the most graphic content prior to it has to be seen by people. TikTok announced a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to intervention by its AI tools.
It is vital to integrate humans and technology to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
